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Posts Tagged ‘China’

Chinese Automakers to Benefit from Reorganization and Consolidation

Bryan Ciambella
Tuesday, March 30th, 2010

Government reorganization and consolidation of the Chinese auto market should dramatically increase production and margins in 2010-2011.  Chinese auto makers BYD, Geely and DongFeng are well positioned for government funding because they supply the nation’s demand for inexpensive cars and work towards China’s goal to emerge as a leader in the electric vehicle (EV) market.

PGR Experts believe BYD’s branding, inexpensive products (F3) and leadership, as well as the Chinese government’s support, has positioned it to emerge as the global leader of the EV market in 2010.  BYD is a safe long term investment.

Meanwhile Geely’s integration of Volvo, which has the potential to become a giant failure, is a unique risk-reward scenario.  Geely is well positioned to achieve continued government support because of its strong brand and market share in China’s large affordable vehicles market.

Success for DongFeng will depend on its broad joint venture strategy with Nissan, Peugeot, Kia and Honda and its ability to develop a strong product line for commercial vehicles.

The tremendous growth of China’s auto market is fueled by the lower class’ increased demand for smaller inexpensive vehicles and government backed stimulus spending. Successful auto makers will use reverse engineering, discounted raw materials and other methods to keep costs down and position themselves for government funding.

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Iron Ore Prices: Firm And Apt to Stay That Way

pgresearch
Thursday, March 4th, 2010

Under a fixed GDP growth plan, China is slated to produce over 600 million tons of steel this year. If China hits or nears that mark, demand for iron ore could reach record levels and spot prices could rise 40% over 2009 levels. Add the likelihood of higher export tariffs on iron ore from producing nations and the upward pressure on iron ore prices has momentum — enough to carry it through the first half of 2010 at least.

The single moderating factor is economic inflation. Such a rise in raw material costs (iron ore prices are increasing at their fastest rate since July 2008) would bring substantial inflationary pressure to bear on the world’s economies, particularly in developing nations. Widespread adoption of anti-inflationary measures by industrial and developing nations would tamp down demand for steel and iron ore as higher interest rates impede the capitalization of large construction and public infrastructure projects.

So far, the People’s Bank of China has kept its benchmark interest rate at 5.31% (since December 2008), but PGR’s network consistently points to growing pressure on the bank to adjust its rates upward. Exacerbating the raw material situation, China will be a major player in the spot market for ore if, like last year, major exporters (BHP, RIO, VALE) are unable to come to agreement on long- term contracts. Last year after negotiations with producers failed, China ended up buying over 60% of its iron ore on the spot market where prices are typically far higher than contract prices.

Rising ore prices are also a result of government tariffs where certain producing nations are levying export taxes in support of indigenous steel production.

India is a recent example having imposed a new export tax and raised its export duty to add approximately $5/metric ton to the cost of iron ore out of that country.  PGR has several experts who believe this tax could go as high as $20/ton in 12 months time.  Others think $8/ton or somewhere in between would be more likely as such cost increases would render India’s iron ore less competitive on the world market. A moderating factor is also in the fact that India produces low quality ore (sub-60 iron quality), which is used primarily in China.

Reports indicate that Brazil, the second largest exporter of iron ore, will tax iron-ore exports this year. Support for this outlook is in the Brazilian government’s effort to persuade VALE to create internal jobs and domestic spending by constructing its own steel plants.

Of course, steel makers who obtain ore without added tax penalties i.e., material out of the U.S. and Australia, will have better margins.

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GOOG Out of China? BIDU Will Benefit Most

Lloyd Walmsley
Wednesday, January 27th, 2010

PGR’s network believes BIDU has the most to gain should GOOG pull out of China. However, others stand to gain as well including MSFT’s Bing, SOHU’s Sogo, Alibaba, SINA, and SOHU albeit to a far lesser extent. Why? Well, GOOG was very good at monetizing traffic, thus its revenue pie would not likely transition altogether to other players who monetize less effectively.

Experts note that BIDU’s Phoenix Nest continues to weigh on ad spending at the site in the near term as improving click-throughs give advertisers the same results for less, reducing ad spending. Longer term, marketers believe BIDU’s improved performance will attract more dollars by providing more qualified leads and higher conversions.

Of course GOOG hasn’t quit China yet and at least one network expert suggested China’s government may quietly accede to uncensored search results. The rationale being that information on Google.cn is less threatening than what could potentially occur in web 2.0, which is where censorship is focused today.

Referencing spending plans, PGR’s network sees strong growth in Chinese and global online advertising in 2010. Experts also note increased experimentation with advertising on Chinese social-networking and video sites, where usage is growing strongly.

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