PGR BLOG
Blog Pages
Archives
Categories
 
PRIMARY GLOBAL RESEARCH BLOG
Archive for January, 2010

GOOG Out of China? BIDU Will Benefit Most

Lloyd Walmsley
Wednesday, January 27th, 2010

PGR’s network believes BIDU has the most to gain should GOOG pull out of China. However, others stand to gain as well including MSFT’s Bing, SOHU’s Sogo, Alibaba, SINA, and SOHU albeit to a far lesser extent. Why? Well, GOOG was very good at monetizing traffic, thus its revenue pie would not likely transition altogether to other players who monetize less effectively.

Experts note that BIDU’s Phoenix Nest continues to weigh on ad spending at the site in the near term as improving click-throughs give advertisers the same results for less, reducing ad spending. Longer term, marketers believe BIDU’s improved performance will attract more dollars by providing more qualified leads and higher conversions.

Of course GOOG hasn’t quit China yet and at least one network expert suggested China’s government may quietly accede to uncensored search results. The rationale being that information on Google.cn is less threatening than what could potentially occur in web 2.0, which is where censorship is focused today.

Referencing spending plans, PGR’s network sees strong growth in Chinese and global online advertising in 2010. Experts also note increased experimentation with advertising on Chinese social-networking and video sites, where usage is growing strongly.

[Post to Twitter] Tweet This Post   

You Heard It Here First: BRCD a Winner in 2010

Unni Narayanan
Tuesday, January 26th, 2010

Any number of pundits will tell you BRCD is on the ropes, hanging by a fingernail, ready to succumb to a combination of 1.) flat growth rates in FC and, consequently, no TAM to fuel BRCD’s expansion in the data center; 2.) technology obsolescence at the hands of FCoE and big price and margin erosion in core storage products due to insufficient differentiation; then 3.) a plunge into the really deep end with the Foundry acquisition, which the punditry avers will destroy BRCD’s very foundation.

Sounds pretty bad. But wait! Our checks show BRCD is far from rolling over, taking it on the chin or moving to the Jersey Shore. In fact, PGR’s network accentuates the positive noting BRCD style and panache that should stand it very well this year.  Check it out:

 FC demand is robust because of refreshes and green-field opportunities. If someone counted the total number of FC cable, HBAS and switches in 2010 vs. 2009, they might not see a big difference but it seems no one is counting the huge “rip and replace” opportunity in the ongoing storage and data center consolidation build out.

 There is a huge co-location capacity squeeze. New co-lo space is expected to come on line throughout 2010. And, although SANs by and large do not saturate BRCD 8Gb/sec Director class switches, it is only an INCREMENTAL cost to refresh the SAN with high-performance products as part of an upgrade in the co-los. Furthermore, BRCD is well positioned to handle FCoE when it becomes real. That and CSCO has stopped attempting to “buy accounts” with the largely unimpressive Andiamo legacy products. Hence, we do not expect accelerating product erosion.

 Everyone likes to say that if BRCD could “do it over again,” they would have given the Foundry acquisition a second thought. However, the reality is that BRCD controls its own destiny if it can manage the integration of the Foundry products well. In that scenario, it is quite possible for BRCD to “pick off” some incremental share from the likes of JNPR. And, with sufficient effort, they can move up in the networking hierarchy. HPQ’s acquisition of COMS is the end of any possible merger with BRCD because the war in the data center between CSCO and HPQ will center around the winner of the storage battle.  All that and BRCD is a free agent that can join either side.

Not so bad after all, we say.

[Post to Twitter] Tweet This Post   

Blue Coat (BCSI) trends

Laxmi Poruri
Monday, January 4th, 2010

Checks with PGR’s network show an outlook for continued healthy sales revenue from BCSI but at the expense of some margin going forward as price pressure from Websense (WBSN) and others forced BCSI to add a free year of maintenance to lock in contracts. PGR experts also note that to make real headway against WBSN, Cisco’s Ironport and others, BCSI needs a better price point and product in the mid-market range. That said, BCSI’s 9000 series is seeing a good adoption rate among high-end users who were “waiting for this.”  So, with sales and near-term pipeline in good shape, BCSI’s margins and future product to penetrate the mid-market are concerns.

[Post to Twitter] Tweet This Post   

Calix: Positioned Well Enough on the Road to IPTV?

Rajan Varadarajan
Monday, January 4th, 2010

Calix, a strong player in the growing wireline access (GPON/DSL/IPTV pipes) segment has a singular focus on Tier-2/Tier-3 markets, which in the near-term bodes quite well as the Tier-2/3 segment is in line to receive most of the funds made available through the federal government’s Broadband Stimulus Program to build out the nation’s broadband network, part of the multi-billion-dollar American Recovery & Reinvestment Act’s (ARRP). Tier-1 companies largely passed on Broadband Stimulus.

Calix focuses on wireline access solutions of all types: DSL, GPON and ActiveEthernet. The company’s systems allow service providers to go beyond mere connectivity and reach for the brass ring of extended communications services and revenues that is driving the transformation from legacy circuit to packet; from narrowband to broadband; and from copper to fiber networks. 

Wireline is the true grail. Industry headlines may all be about next-generation wireless but wireline access deployment is the key to the reliable, cost-effective, very-high-speed pipes that are the foundation for Telcos’ entry to the IPTV space.

Calix provides the entire solution ecosystem for the wireline systems. Though it started as a DSL/next-gen voice company called Broadband Loop Carrier, Calix added GPON capabilities through the acquisition of Optical Solutions Inc., and carried out a technology refresh to evolve its product portfolio from ATM to IP/Ethernet. There’s a lot to like: Calix enjoys a strong market position and is the market leader in the Tier-2 segment with good customer traction. The company has a strong, comprehensive product portfolio that is well positioned to address all wireline access market needs. As noted they are a beneficiary of Stimulus funds over the next 12-18 months and Calix is aggressively addressing growth markets such as IPTV and GPON. 

But Calix also has significant challenges. The company has not succeeded in expanding into Tier-1 or international accounts where strong, well-established players maintain deep, long-standing relationships with their customers. As a result, its upside potential is limited because once ARRP infrastructure funds to Tier-2/3 carriers are deployed, Calix has little opportunity to grow at a rate higher than the organic growth of the Tier-2/3 segment in the U.S. Add to that concern over the long-term competitiveness and operational viability of many Tier 2 & 3 carriers, Stimulus funds notwithstanding, and the wireline access market is fiercely competitive with margins under 30% and relatively high R&D costs.

Overall, this is a growth market characterized by a few technology shifts. Verizon’s bold FTTP initiative has spurred a deep-fiber build out by many other carriers, enabled to a much greater degree by the ARRA Broadband Stimulus program.  Calix stands to gain significantly from this build out as it has focused on Tier-2 and Independent Operating Companies (IOCs)/Rurals, again, those that are in line to receive the bulk of the funds.

The next-gen wireline access market is segmented by types of customers, and different players have strengths in different segments. Also, with almost no international presence, Calix is viable only in North America. Still, Calix’s focus on the Tier-2/Tier-3 market of North American wireline carriers brings a long customer list to bear that includes CenturyLink, Windstream, TDS Telecom and many other smaller companies.

Looking at the competitive landscape, the Tier One customers (AT&T, Verizon, Qwest) are largely the domain of Alcatel-Lucent, Motorola, Adtran and Ericsson. The Tier-2 customers (CenturyLink, Windstream, Frontier etc.) are serviced by Calix and Adtran and Tier-3 customers (IOCs/ Rurals, etc) see Calix, Enablence and Occam.

[Post to Twitter] Tweet This Post