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What makes e-marketplace run (so well)?
Laxmi Poruri
September 24th, 2009

AMZN had another great quarter and it is no surprise. That company is quickly becoming the Walmart of the web. It continues to do a great job selling what our Experts call “new and season” items—things like electronics and media items. In light of AMZN’s success, a lot of people are wondering what can be expected from e-marketplaces going forward.

Consumer psychology in the US has changed—people are saving more and being cautious about what they spend. That bodes well for e-marketplaces. For one thing, where else can you compare prices without driving around for hours at more than $3.50 a gallon? And who wants to hear from their friends that something they bought last week is actually 20% at another store.

Our Experts tell us AMZN is doing a much better job than before on presenting different options to consumers and that is only going to build on the success they’ve had. Giving consumers the ability to quickly compare prices from numerous sources is a key reason why smart e-marketers (like AMZN) will only garner more traffic and trust as time goes on.

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